Centre for Social Media ResearchThe Centre for Social Media Research is one of the world’s first centres to specialise in the study of social media. It is based in the Communications and Media Research Institute (CAMRI). In the most recent Research Excellence Framework (REF 2014), 52% of CAMRI's research was judged to be 'world-leading', with 87% of the total rated 'internationally excellent', making it one of Britain's leading institutions in media and communication research.